2013.09-2017.06 武汉大学，物联网工程专业本科，工学学士；

其间：2016.07-2016.10 加拿大萨斯喀彻温大学研究助理；

2017.08-2018.11 加拿大不列颠哥伦比亚大学，管理学专业研究生，管理学硕士；

2020.09-2025.06 中国科学技术大学，管理科学与工程专业博士，管理学博士；

2025.09至今 中国人民大学智慧治理学院教师

国家自然科学基金青年科学基金项目“智能服务中AI客服立场迎合对人机边界重构的影响机制研究”，主持人，2027

江苏省社会科学基金青年项目“AIGC采纳行为影响江苏生活性服务业商户平台竞争力的机制与路径研究”，主持人，2026

苏州市社会科学基金项目（应用对策类）“苏州强化企业创新主体地位促进四链深度融合路径及对策研究”，主持人，2026

国家自然科学基金地区科学基金项目“虚实融合环境中的消费者决策机制：基于写实与增强示能性的双路径视角”，参与人，2027

中国人民大学科学研究基金人文社科赋能场景应用青年创新团队项目“人工智能公平的理论逻辑、形成机理与优化路径研究”，参与人，2026

[1] Tan R, Li Y, Huang Q, Liu H. Enhancing Customer Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Customer Purchase Intention[J]. Journal of the Association for Information Systems, 2025, 26(3):799-831. 

[2] Ge H, Wang W, Wang Y, Tan R. How does original equipment manufacturing brand disclosure affect purchase intention? The mediating role of brand competence and brand warmth[J]. Asia Pacific Journal of Marketing and Logistics. 2025, early access. 

[3] Li Y, Hou R, Tan R. How customers respond to chatbot anthropomorphism: the mediating roles of perceived humanness and perceived persuasiveness[J]. European Journal of Marketing, 2024, 58(12):2757-90.

[4] Liu H, Tan R, Huang Q, Lee KO, Zhang S, Wu L. Anthropomorphizing IQ and EQ of Chatbots for Service Recovery—The Role of Deception and Smooth Talk on Chatbot Aversion[C]// Proceedings of International Conference on Information Systems (ICIS). Bangkok, Thailand: AIS, 2024: 4. 

[5] Li Y, Tan R, Gong X. How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness[J]. Information Technology & People, 2023, 36(4):1726-53.

[6] Tan R, Liu H, Li Y, Liu H, Huang Q. Breaking the “Fourth Wall” of Service Chatbot Product Recommendation: An Uncertainty Reduction Theory Perspective[C]// The 16th China Summer Workshop on Information Management (CSWIM). Changsha, Hunan, China: CSWIM, 2023: 25-30.

[7] Tan R, LI Y, Huang Q. Enhancing Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Consumer Unplanned Purchase[C]//Proceedings of International Conference on Information Systems. Austin, Texas, USA: AIS, 2021: 10. 

[8] Wang Z, Tan R, Hu J, Zhao J, Wang Q, Xia F, Niu X. Heterogeneous incentive mechanism for time-sensitive and location-dependent crowdsensing networks with random arrivals[J]. Computer networks, 2018, 131:96-109.